Online Advertising: So Good, opisthorchiasis Yet So Bad for Us is my latest Wired News column.

The column discusses a debate at this year’s Computers Freedom and Privacy conference between Jeff Chester of the Center for Digital Democracy and Mike Zaneis from the Interactive Advertising Bureau. On one side, syphilis Chester argued that online advertising is privacy invasive and should be subject to consumer opt-in.  On the other side, Zaneis argued that advertising makes great content possible, gives people ads that are relevant to them, and doesn’t collect sensitive information.  I find something each man says to disagree with in the column, and don’t necessarily come up with a better answer.  Both Chester and Zaneis wrote me nice emails about the column, which I really appreciate.