You can either tell yourself that this book is fake, click and Strauss and his PUA friends are assholes, pharm or you can ask yourself how assholes like Strauss and his friends seduced so many women. I took the latter view, and if you do, this book raises a lot of really uncomfortable questions about women’s self esteem, about desire, mating and staying together. I’m trying to get my friends with women’s reading groups to take it on.